Ads that we allow

 

 

Facebook allows several types of ads to be included in Instant Articles. Publishers can also use Facebook ads to monetize any impressions that are not direct-sold.

Direct-sold

Instant Articles partners may serve direct-sold ads into your inventory. Publishers keep 100% of direct-sold ad revenue.

Publishers can sell and serve their rich media and display ads in Instant Articles, including banner ads, video ads (click-to-play or sound-off), and animated ads containing HTML, JavaScript, or CSS (provided that the ads do not expand, collapse or block any content).

Third-party ad servers and tracking or measurement technologies can be used to track these ads.

House ads

House ads are allowed and will count towards a publisher's per-article ad load, as defined by our ad placement guidelines.

Native formats

Publishers may serve native ad formats (e.g. ads that match the form and function of the platform or context in which they appear) into Instant Articles provided that they are direct-sold campaigns delivered by a publisher's ad server and comply with the Ads Sales and Serving Policies.

Branded content/Paid partnerships

Publishers can create and publish branded content as Instant Articles. Instant Articles that specifically mention or feature a "sponsor", third-party products, brands, or sponsors are considered branded content and subject to our Branded Content Policy.

Third-party video

Third-party embedded video players are allowed in Instant Articles if they are click-to-play and contain editorial content below the fold. If using a third-party video player, we recommend not starting with a pre-roll ad as this significantly detracts from the reading experience.

Ads that we do not allow

Ads that exceed 15% of the content

If your article consists primarily of images ads must not exceed 15% of the content. For publishers using the automatic ads placement feature, this will automatically take into account article elements such as photos or videos when determining the placement of ads.

Programmatic ads

Programmatic ads (ads automated through a third-party vendor) are not allowed in Instant Articles.